Founded in 1998 as Food
Illustrated, and subsequent acquired
by Waitrose in 1999, WFI is 'the foodies', food mag'. WFI prides itself
on being an 'agenda-setting byword for style and quality', with
contributors including Gary Rhodes, Marco Pierre White, Skye Gyngell
and Shaun Hill, the line-up perfectly reflects the quality and
sophistication that has marked out the magazine since its launch.
Location, location
You find one in every town - a spot where restaurant after restaurant
fails. One writer considers the curse that seems to affect certain
sites and wonders whether success is ever possible in these temples of
doom.
Kitchen thrillers
I’d pretty much accepted that my interest in food was sort of girlie
quirk, a bit like my mate Pete who really liked David Cassidy, when I
was passed a soiled paperback; dog-eared, spavined by rough use and
redolent of fondue and stroganoff. On the cover, a man in a shoulder
holster and a smirk, made spaghetti for a woman - a blonde, built for
speed - who was so impressed that she’d forgotten to button her
nightie. This was cooking in a way I’d never seen it… fun, cheeky, very
male and promising the awesome prospect of sex. It was called ‘The
Action Cookbook’ and the author was Len Deighton..
Big screen eating
Embargoed until 10/08.






